Microsoft want’s to get closer to the customer and wants to share the user’s pain which occurs when an error comes up. Therefore the Microsoft Share Your Pain team was founded (MS-SYP).
To improve the quality of the software Microsoft uses the error reporting engine integrated in its software. By submitting the report the responsible developer is figured out. Now the consumer has the possibility to select one of tree SHARE – YOUR – PAIN methods. But see it your self:

P.S.: Das ist natürlich nur eine Parodie.